Harley-Davidson Museum to Reshape Its Campus

Harley-Davidson is doing more than just putting out new bikes this year. The Motor Company recently announced its plans to revamp its Harley-Davidson Museum campus.

Located in Milwaukee at the corner of 6th St and Canal St, the museum’s 20-acre campus offers motorcycle-centric sights and sounds to both riders and non-riders. But soon there’ll be more to experience.

To begin with, H-D is adding a new 8,000-square-foot event space. The building, whose construction began in summer 2021, will overlook the park-like H-D Museum campus, the Menomonee River, and downtown Milwaukee.

The museum is already taking bookings for private events, with the space slated to open in spring 2022. An anniversary celebration for a die-hard Harley-Davidson fan, maybe?

Visitors to the museum can also soon buy souvenirs at a new Harley-Davidson Shop. The current retail space will pack up and move to the former Garage building.

At the three times larger new Shop, more than 150 new products, including personalized accessories for H-D bikes. On top of shopping, you’ll be able to test ride H-D’s new Serial 1 electric bicycles—and Irone electric balance bikes, if you’re a smaller rider. Of course, these bikes will be available for purchase as well.

The previous shop building will still be a shop, just a different one. The first (and only) H-D Factory Shop will offer limited runs of discontinued Motorclothes products, like helmets, gloves, and jackets.

Last, but not least, the H-D Museum is working to upgrade its Experience Gallery. This collection of H-D stories and artifacts details the history of the Motor Company—and, of course, the riders who made it all possible.