Andreani USA Expands Its Offerings
Having just opened its U.S.-based operations in North Carolina at the beginning of this year, Andreani USA is already announcing an expansion of its product catalog. Joining the fold are MIVV Exhaust systems from Italy and suspension components from England’s Nitron Racing Systems.
Designed, developed, and manufactured in the U.K. since 1998, Nitron's world headquarters are located in Oxfordshire’s Motorsport Valley. Whether you're racing on the track or navigating your favorite twisty two-laner, Nitron’s suspension components are designed to provide maximum control and performance.
For MIVV, this is the first time its exhaust systems will be distributed in the U.S.
“Entering into an important market like the U.S. required that we select a highly professional distributor, and we have a long history working with Andreani Group," said MIVV's business unit manager Danilo DeBerardinis.
"Our current production touches every segment of the motorcycle world, from naked to superbikes, from enduros to adventure bikes, and we've had requests to create products for models of every brand, especially Harley-Davidson motorcycles."
When DeBerardinis mentioned the Andreani Group, he was referring to the mother company in Italy that took root in 1987 in Giuseppe Andreani’s garage. By the late ’90s, Andreani was Italy's sole distributor for WP suspension.
In 2005, he became the exclusive distributor for Öhlins suspension in Italy. The following year, Andreani introduced his own suspension components.
The initial products were piston kits to improve front fork performance. That line grew to be today's Andreani Misano EVO cartridge.
The decision to expand their product line was not taken lightly by Andreani USA. The company is committed to quality and performance and working with the most reputable brands in the industry.
"We strive to bring the best products to our network of dealers in the U.S.," said Andreani USA president Luciano Ubaldini.
"As the exclusive distributor of MIVV exhausts and Official Service Center for Nitron suspension products, we can ensure that our dealers are delivering great products and technical support to American motorcycle riders."
Like its Italian counterpart, Andreani USA also offers courses in its Suspension Academy. According to the company, the Academy is a dedicated training center for technicians who want to upgrade their suspension tuning knowledge by way of a suspension workshop dedicated to suspension performance.
Generally held in the non-racing, non-riding seasons, the academy focuses on the science and engineering of motorcycle suspension by fine-tuning a motorcycle’s suspension to match its rider’s physique and riding style.
To commemorate the opening of its U.S. headquarters and expanding portfolio, Andreani USA hosted an open house in March. Company founder, Giuseppe Andreani, was in attendance, anointing the event with Prosecco, the traditional drink from the Pesaro region of Italy. Salute!